TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on subscription models, with global 후후티비 우회주소 streaming giants, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast